Insights

How a DTC Brand Used Tatari's TV Advertising to Drive Revenue and Business Outcomes on Amazon

An eco-friendly cleaning product company found that TV advertising boosts Amazon sales, as confirmed by Tatari's analysis. This approach revealed that TV not only drives direct sales but also enhances customer acquisition across channels, underscoring its importance for DTC brands.

Today, 25% of CTV Ad Inventory Can Only Be Purchased Via Linear TV

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.

Finding the Sweet Spot: Optimizing Ad Frequency for Maximum Impact

In TV advertising, hitting the right frequency is key. Tatari’s data-driven tools pinpoint this sweet spot to maximize effectiveness, boost ROI, and avoid waste. Discover how to fine-tune your ad strategy for optimal impact.

Venu: death on arrival, or destined for greatness?

Venu, a new streaming service from Disney, Warner, and Fox, launches on August 23rd to compete with Google and Amazon, though its success is uncertain due to legal challenges and skepticism.

How Small Agencies Can Thrive with Convergent TV

At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.

CPA or Bounty Models in TV Advertising are Outright Misleading

Performance-based models like cost-per-click in digital ads ensure payment for direct actions, but applying them to TV is difficult due to tracking and misattribution issues.

Aroma360's TV Advertising Journey: From Social Media to Prime Time Success

Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.

Should Your Brand Advertise During the Olympics? Crafting Your Gold Medal Strategy

With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.

DSP Technology is Not the Future of TV Advertising

Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.

Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine

Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.