Forward™ 2024: A Forum for the Future of TV Advertising

On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands. Watch our sizzle reel below to get a closer look at our #Forward2024 conference!

Session Recaps:

Thriving in the User-Centric Era: This session explored how brands can adapt to the evolving landscape of TV advertising by prioritizing the consumer experience. Media Cartographer Evan Shapiro shared strategies on leveraging data-driven insights to create personalized and relevant content, ensuring brands remain top-of-mind for today’s discerning audiences.

Media Landscape: Philip Inghelbrecht, CEO of Tatari, and Rich Greenfield of Lightshed Partners discussed the current state and future trends of the media landscape and its potential impact on TV advertisers. The session covered everything from shifting audience behaviors to emerging technologies. 

TV Ad Strategies for Every Stage of Growth: Three leaders from DTC brands—Vineet Mehra (CMO of Chime), Stacey Hartnett (VP of E-Commerce and Marketing at Chomps), and Igor Lebovic (Co-CEO of Honeylove)—shared valuable insights on brand building and performance campaigns. Each brand, representing various stages of growth, provided unique perspectives on their marketing strategies, detailing how they've successfully transformed and attracted new customers through TV advertising. They also offered guidance for brands looking to embark on their own TV advertising journeys.

How Agencies Can Drive Client Success on TV: Two industry leaders—Juliet Corsinita (Head of Convergent Video & Audio at PMG) and Tihomir Liptak (CEO of Bodhi)—participated in our agency panel. They shared their insights on crafting effective media plans for both linear and streaming TV, discussed strategies for overcoming challenges in bringing brands to television, and provided tips for optimizing campaigns to achieve better results.

Keynote Fireside Chat: Rohan Oza, the visionary behind some of the world’s most iconic brands and a prominent investor on Shark Tank, headlined our event as the keynote speaker. In an exclusive fireside chat with Tatari’s Chief Revenue Officer, Andy Schonfeld, Rohan delved into his wealth of experience and shared invaluable insights on transforming brands into household names. He discussed effective retail strategies, the intricacies of raising capital, and the importance of storytelling in branding. Additionally, he offered his thoughts on navigating market challenges and the future of consumer trends, making for an inspiring and informative session. 

Inventory Spotlights: In this session, NBC, Paramount, Warner Brothers Discovery, Disney/Hulu, and Tubi took the stage in a fast-paced format. They each highlighted the latest opportunities in TV inventory, providing attendees with an inside look at new platforms, partnerships, and technologies that are shaping the TV advertising landscape. 

Looking Ahead to Forward 2025: As we wrap up another successful Forward conference, we are already setting our sights on next year. Our goal is to make Forward the premier event for TV advertising—where innovation, insights, and connections shape the future of the industry. While we continue to grow, we remain committed to maintaining the high-quality and intimate nature that makes Forward special. We can’t wait to welcome you back and take another step toward becoming the #1 conference on TV advertising!