Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine

This announcement was covered by AdExchanger in an article titled "Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy".

Experienced TV advertisers know the hassle of crafting a TV media plan—it's a labyrinth of tasks that require a deep dive into industry intricacies. Traditional methods demand hours of manual data crunching, negotiations, and scheduling. And for new TV advertisers, the lack of media buying expertise and the aforementioned tasks make the learning curve extremely high. 

Today, we’re excited to introduce our AI-backed Planning Engine. This innovative tool brings ease of use, speed and accuracy to TV advertising campaign management. Using historical performance data from thousands of TV campaigns and hundreds of real media buyers, our machine-learning models will super charge your TV campaigns. 

Users can set parameters like budget, KPIs, and bidding strategy, and watch as the tool generates a fully actionable media plan. It suggests booking units, rates, and frequencies tailored to specific networks and publishers. This isn't just about efficiency; it's about empowering advertisers with the ability to predict successful outcomes in TV advertising. 

Our Planning Engine cuts setup time for both first-time TV advertisers and seasoned media buyers.  For newcomers, it's a few clicks to a complete media plan, no experience needed. For the experienced, build upon your plan with new networks and publishers. It simplifies core buys from experimental test buys, improves media buying using historical performance, and most importantly- ensures full transparency. Advertisers retain full control of where and when their ads run, having the final say on planning recommendations.

Advertisers have already seen impressive results using the Planning Engine. On average, advertisers have achieved 3 times greater efficiency while improving response rates and decreasing CPV. 

Say goodbye to the complexities of TV media planning – Tatari's Planning Engine is here to make it simple, efficient, and effective. Want to see how it works in more detail? Watch the video below.