emarketer tv digital video trends roundup

eMarketer TV & Digital Video Trends Roundup

Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.

A quick sneak peek: 

This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.

Download  “TV & Digital Video Trends 2020 Roundup” to explore:

  • Where advertisers are reallocating sports ad spending amid the cancellation of College sports 

  • How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy) 

  • Which trends are driving the spike in time spent with OTT

  • How US TV upfront ad spending will change in 2020-2021 

    Related

    4 Questions to Ask Your Media Buying Partner Ahead of the Upfronts

    4 Questions to Ask Your Media Buying Partner Ahead of the Upfronts

    Before making major upfront investments this year, here are 4 questions to ask when making a TV buy in the modern buying era.

    Read more

    3 Fundamentals to Navigate Media Buying Complexity

    3 Fundamentals to Navigate Media Buying Complexity

    TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

    Read more

    From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

    From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

    Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.

    Read more