glenn-carstens-peters-EOQhsfFBhRk-unsplash (2)

eMarketer Connected TV Trends Roundup

CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping. 

Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:

  • eMarketer’s first-ever US CTV ad spending forecast

  • Who controls CTV ad budgets

  • Why CTV ad inventory keeps growing and more

    Related

    How to Budget and Plan for TV in 2025

    How to Budget and Plan for TV in 2025

    As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.

    Read more

    The Ultimate Guide to TV Sports Advertising

    The Ultimate Guide to TV Sports Advertising

    Discover the key players in the evolving sports media landscape and learn how to approach TV ad campaigns for each league to maximize your impact.

    Read more

    Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

    Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

    Q5 represents the down period that extends from directly before Christmas up to New Year’s and is an excellent opportunity for brands to extend their holiday momentum on TV.

    Read more