A Convergent TV Platform Build For Agencies

Performance-focused brands are turning to TV advertising to increase scale and diversify beyond search and social. For agencies offering CTV to clients using a traditional DSP, Tatari’s platform is the perfect compliment to take your clients to the next level using direct media execution, finding scale with linear, and measuring real business outcomes.

Data is not real and for illustrative purposes only

What Makes Tatari Different?

Purpose-built for TV

We aren’t retrofitting programmatic tech that was built for buying display and online video. Buy and measure streaming, linear, and online video in one platform.

Measure real outcomes

Other platforms focus on delivered impressions or conventional audience targeting. The Tatari platform is precision-engineered to drive real business outcomes (purchases, installs, etc.) that matter most to you.

Direct media execution

The Tatari platform allows brands to buy ad inventory not only programmatically, but also from publishers direct. This removes the ad tech tax, puts more media dollars to work, and eliminates the risks of fraud and brand safety.

Our Platform & Services

Media Buying

Tatari can help your clients buy any premium inventory, whether that’s at the upfronts or biddable through the remnant/scatter market and programmatic. Secure coveted sports matchups, brand integrations, and last-minute firesales. Build a media plan in seconds using AI-powered tools that predict campaign performance and buy both linear and streaming/connected TV in one place.

Measurement

Tatari’s platform utilizes proprietary measurement methodologies that go beyond views or impressions and use closed-loop attribution to track outcomes (visits, installs, purchases, etc.). Prove the true incremental lift from an ad campaign and show when people took action on your client’s website or app after viewing an ad–whether it's minutes after viewing or 30 days later. Easy-to-customize dashboards allow you to show your clients' performance by network, daypart, or creative.

Ready to get started?

See our platform in action and watch our short overview video.

Agencies that Trust Tatari

"Tatari provides us with insights on ongoing optimizations, so we can tell clients where, why, and how we're increasing price efficiency and effectiveness in terms of return on ad spend.”

Janice Merlino, Principal, Merlino Media Group

“We really lean on Tatari as the experts in this space. They have taught us how to optimize convergent TV (streaming, linear, online video) specifically for our individual clients.”

Owen Loft, Co-Founder, Socium Media

“Tatari is a strong partner for launching robust television programs as part of large campaigns. They are ushering in a new era of innovation in the fast-paced TV business."

Rachel Hirschl, VP of Advanced TV and Programmatic Media, Power Digital

“Our team has enjoyed learning about Tatari's platform and training on the self-service feature. We’re looking forward to utilizing the tech and data for our clients."

Elizabeth Oakes, VP, Account Director, ICON International

Insights

DSP Technology is Not the Future of TV Advertising

Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.

Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine

Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.

Ready to learn more?

Talk to our team for a live demo.