Tatari's TV Ad Solutions for Brands

Elevate Your Brand & Drive Performance

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. Through a combination of technology, data science, and direct relationships with publishers, we've developed the industry's leading campaign management and measurement tools specifically built for TV, giving any size business a competitive edge and a clear way forward.

What Makes Tatari Different?

True convergent TV

50% of the US watches streaming TV and 50% still watches traditional broadcast and cable. Why settle for half the audience when you can have it all? Tatari bridges the gap between the digital future and traditional TV's enduring reach.

Measure real outcomes

Other platforms focus on delivered impressions or conventional audience targeting. The Tatari platform is precision-engineered to drive real business outcomes (purchases, installs, etc.) that matter most to you.

Direct media execution

The Tatari platform allows brands to buy ad inventory not only programmatically, but also from publishers direct. This removes the ad tech tax, puts more media dollars to work, and eliminates the risks of fraud and brand safety.

Measurement

Tatari's platform utilizes proprietary technology and measurement methodologies that go beyond audiences and impressions. We use closed-loop attribution to track real outcomes (visit, installs, and purchases) to performance marketers. Customizable dashboards show network, daypart, or creative performance along with the true incremental lift from an ad campaign.

Media Buying

Traditional ad agencies focus on projected ratings and impressions but using Tatari’s smart and agile media buying tools, you can rely heavily on data, analytics, and predictive intelligence to build media plans and bid on inventory. Whether that’s buying linear directly or streaming , you can confidently optimize each creative, publisher, or audience.

Optional Managed Service

Not ready to take on TV advertising in-house? For an additional fee, we'll provide you with a dedicated team of expert media buying and client success managers that will help you with every step of the TV advertising journey - from finding a partner to produce creative assets, to launching your first pilot campaign, to building weekly media plans and optimizations.

Ready to learn more?

Watch our platform overview video or talk to our team for a live demo.

Brands that Trust Tatari

Our clients come from all stages; from TV novices to experienced advertisers, and different industries, such as financial, insurance, fashion, gaming, home goods, and healthcare. No matter the stage or size of budget - our technology and service put their goals first.

“With Tatari’s platform, we were able to measure business outcomes across both linear and streaming TV and independently verify the data with our backend."

Rohan Verma, Director of User Acquisition, Calm

“TV has been the perfect way to drive upper-funnel and overall brand awareness, that also supplements our lower-funnel performance channels.”

Casey Jones, Paid Media Manager, Saatva

"Tatari provides amazing insights, great partnership, and have really allowed us to scale TV as a profitable channel."

Carly London, Head of Growth, Lively

"Tatari is very focused on foundational metrics of measurement and we really thought that data and analytics aligned well with our mission."

Shannon Lawton, Director of Paid Acquisition, Teladoc Health

"Tatari makes it very simple for us to buy TV advertising across all sorts of networks and publishers in a way that we feel is more optimized."

Ben Yahalom, Chief Business Officer, True Classic

Insights

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

The Advertiser's Guide to Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.