Insights

How Seed Health Used Convergent TV to Unlock Growth

Seed Health, a top supplement company, discusses its approach to diversifying acquisition channels and unlocking more growth with TV advertising.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

How to Maximize TV Ad Profits with BYLT's Spencer Toomey and Greg Kalin of Tatari

Dive into the DTC podcast featuring Spencer Toomey from BYLT and Greg Kalin of Tatari. In this podcast we discussed Spencer's shift from paid social and search to embracing TV advertising.

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

Moving Away from MTA and Toward a Better Model of TV Measurement

We discuss the complexities of TV measurement, highlighting flaws in approaches like Verified Attribution and advocating for a nuanced blend of methods, emphasizing the importance of embracing complexity in advertising attribution.

Tatari Awarded Best Connected TV Ad Platform

We are incredibly proud and excited to announce that Tatari has been named the Best Connected TV Platform at the 2024 Digiday Video & TV Awards.

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

The Reality of AI Investment: Lessons from Tatari's Approach

Tatari's strategic approach to leveraging AI across its TV advertising tools is a fundamental component of our business model, enabling significant growth and market expansion.