2025 Advertising & Marketing Report: How Marketers are Balancing Spend with Scale

The marketing world is changing fast. In 2025, marketers are taking a long, hard look at their strategies to learn what’s working, what isn’t, and which channels to prioritize to attract new customers without breaking the bank. 

Spoiler: It’s all about balance and channel diversification.

Our latest research reveals how marketing leaders and decision-makers across unique industries are creating impactful strategies - and why they’re leaning into one particular acquisition channel that’s been often overlooked.

What’s inside:

• How marketers are diversifying their mix.

• Ways in which teams are scaling budgets to maximize ROAS.

• How emerging channels like CTV, podcasts, + TikTok Shop are transforming the game.

• The ways brands are embracing AI innovations to optimize campaigns, predict performance, and automate decision-making.