Elevate Your Brand & Drive Performance

Experienced TV advertisers need in-house campaign management and measurement tools specifically built for TV advertising. The Tatari platform modernizes how advertisers build brands and acquire customers with TV through a combination of proprietary technology, data science, and direct relationships with publishers. Our tech offers unprecedented control and transparency, complemented with traditional agency strategy and advice.

Data is not real and for illustrative purposes only

What Makes Tatari Different?

True convergent TV

50% of the US watch streaming TV and 50% still watch traditional broadcast and cable. Why settle for half the audience when you can have it all? Tatari bridges the gap between the digital future and traditional TV's enduring reach.

Measure real outcomes

Other platforms focus on delivered impressions or conventional audience targeting. The Tatari platform is precision-engineered to drive real business outcomes (purchases, installs, new reach, etc.) that matter most to you.

Direct media execution

The Tatari platform allows brands to buy ad inventory not only programmatically, but also from publishers directly. This removes the ad tech tax, puts more media dollars to work, and eliminates the risks of fraud and brand safety.

Our Platform & Services

Media Buying

Tatari can help brands buy any premium inventory, whether that’s at the upfronts or biddable through the remnant/scatter market and programmatic. Secure coveted sports matchups, integrate your product into high-profile shows, and jump on to last-minute firesales. While traditional ad agencies focus on projected ratings and impressions, Tatari’s platform empowers brands to build media plans based on predicted outcomes.

Measurement

Tatari's platform utilizes proprietary technology and measurement methodologies that go beyond audiences and impressions. We use closed-loop attribution to track real outcomes (visit, installs, and purchases) and brand metrics (e.g. reach, frequency) for a complete picture of campaign performance. All performance and brand metrics (including raw data) are available via the dashboard, custom reports, and S3 data exports (for further integration with your preferred BI tools and partners).

Optional Managed Service

Not ready to take on TV advertising in-house? For a small additional fee, we'll provide you with a dedicated team of expert media buying and client success managers that will present premium opportunities that align with your brand, build custom media plans tailored to your specific goals, and continuously optimize for your KPIs, ensuring your campaigns deliver maximum impact.

Ready to get started?

See our platform in action and watch our short overview video.

Brands that Trust Tatari

“With Tatari’s platform, we were able to measure business outcomes across both linear and streaming TV and independently verify the data with our backend."

Rohan Verma, Director of User Acquisition, Calm

“TV has been the perfect way to drive upper-funnel and overall brand awareness, that also supplements our lower-funnel performance channels.”

Casey Jones, Paid Media Manager, Saatva

"I can’t imagine buying TV without Tatari. Whether it’s their self-service tool or how they incorporate data and measurement into their media plans."

Ty Conner, Director of Growth Marketing, Rocket Money

"Working with Tatari helped us be efficient, and optimize as much as possible post-Super Bowl."

Matt Clunan, Director of Brand Marketing, Fiverr

"Tatari is very focused on foundational metrics of measurement and we really thought that data and analytics aligned well with our mission."

Shannon Lawton, Director of Paid Acquisition, Teladoc Health

Insights

How to Advertise on Super Sunday without Spending $5M

The Super Bowl creates unique viewership patterns before and after the game that provide opportunities to buy high-profile inventory at a fraction of the cost of a national in-game spot.

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

Sponsorships and Integrations: Influencer Marketing for TV

TV sponsorships and integrations are the pinnacle of modern-day influencer marketing, aligning brands with the events and personalities about which their target audiences care most deeply.