Our Team
Tatari consists of whip-smart individuals, most of whom were founders or leaders at other fast-rising companies, like Shazam, TrueCar, Crunchyroll, Vizify, LiveRail, LKQD as well as more established large companies like Google, Facebook, and Yahoo. We are not comprised of agency folks —most of us are engineers and data scientists by training, and we’re focused on building technology that helps us operate leaner and faster - giving our clients a competitive edge.
Philip Inghelbrecht
CEO and Co-Founder
Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world.
Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.
Philip is also an active investor and advisor. Born in Belgium, he currently lives in San Francisco and when not spending time with his family, he enjoys skiing or kiteboarding.
Mike Swinson
Co-Founder and Chief Data Scientist
Mike Swinson is Co-Founder and Chief Data Scientist at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Mike leads Tatari’s Data Science team in building out cutting-edge tools for offline marketing analytics to evaluate the performance of clients’ TV and digital OTT media buying.
Prior to Tatari, Mike was Chief Data Science Officer at TrueCar where he was responsible for optimization, machine learning, statistical analysis, and forecasting. He holds a PhD in Mechanical Engineering specializing in Artificial Neural Networks, as well as a couple of Masters and Bachelors degrees in various fields, including Statistics, Economics, Mechanical Engineering and Materials Science.
Mike is also a prolific inventor of computational algorithms. He currently holds 33 issued US patents.
Andy Schonfeld
Chief Revenue Officer
Andy Schonfeld is Chief Revenue Officer at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Andy leads and oversees all functions of revenue including client success, sales, and business development. He drives forward cross-functional planning and execution with the product development, engineering, and data science teams to help influence product roadmaps based on client needs.
Before joining Tatari, Andy was the first sales/client focused employee at LKQD where he built out brand sales, DSP sales, and DSP client development teams. He was responsible for driving LKQD’s revenue to $90M which helped lead to its acquisition by Nexstar Media Group in 2018. Prior to his career at LKQD, Andy was an early employee at Adap.tv where he built out all buy side programmatic video business, led a team of demand partnership, and worked with large brands and programmatic platforms such as Proctor and Gamble, Google, Trade Desk, etc.
Muller Luo
SVP of Operations
Müller Luo is Senior VP of Operations at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Müller heads up finance, accounting, legal and HR. After 10 years of working in finance, she opened a bakery in San Francisco's Mission District and parlayed that experience into an HR role at Tastemaker. She's been helping innovative startups like Prynt and Tatari grow their teams ever since.
Mark Weiler
SVP of Engineering
Mark Weiler is the Senior VP of Engineering at Tatari. Mark leads and oversees the engineering team in advancing the infrastructure that modernizes TV advertising for Brands, Agencies, and Publishers. He will spearhead advancements in the Tatari platform, the Vault Data Clean Room, and TheViewPoint, helping marketers seamlessly integrate both linear and streaming TV.
With over two decades of experience in Ad Tech and SaaS, Mark spent 12 years specializing in programmatic advertising, data analytics, AI, and attribution. Before joining Tatari, he served as SVP of Engineering at Branch, where he led Engineering and Data Science teams, scaling advertising attribution, identity, and analytics capabilities—growing traffic by over 400% to 20 billion daily events and leading the acquisition of Tune. Previously, Mark was SVP of Engineering at Rubicon Project (now Magnite), overseeing a global software engineering team and spearheading innovations in mobile, video, header bidding, and programmatic audio. He also led the acquisition of nToggle, an AI-driven traffic shaping solution.
Brad Geving
SVP of Business Solutions
Brad Geving is Senior VP of Business Solutions at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Prior to joining Tatari's leadership team in 2016, Brad was VP of Strategic Planning for five years at Bank of America where he executed marketing analytics projects and developed customer strategies for cross-selling of products. In addition, Brad spent time developing Union Bank's strategy for responding to stress test requirements of the Federal Reserve and learned a lot about regulatory red tape in the process.
In his current role, Brad is responsible for helping Tatari stay at the forefront of finding and securing the right media for Tatari clients. He leads the media buying operations team which entails media buying, market analytics and the logistics behind onboarding data and new technologies for buying at Tatari. Brad also has heavy involvement in Tatari's development of internal software that improves the efficiency of media buying.
Lara McGowan
SVP of Product
Lara McGowan is the Senior Vice President of Product of Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Prior to Tatari, Lara was Product Management Lead, Campaign and Creative Services, for Amazon Advertising. She oversaw a team of product and program managers in charge of campaign management systems and advertising products for the company’s ad business. Over the past 20 years she has held various product management leadership roles building advertising solutions at aQuantive/Atlas, Disney, Microsoft Advertising and AudienceScience. Lara currently lives in Seattle and when not solving digital advertising challenges, she escapes the city with her family for biking, hiking, skiing, and snowshoeing adventures in the mountains.
Amit Sharan
SVP of Marketing
Amit Sharan is Senior VP of Marketing at Tatari, a technology company modernizing TV advertising for Brands, Agencies, and Publishers. Amit oversees demand generation, communications, and corporate marketing, driving strategic initiatives that establish Tatari as the gold standard in TV advertising.
Before Tatari, Amit held senior marketing roles at Meta/Facebook, focusing on media monetization through innovative ad products. As Product Marketing Communications Manager, he drove awareness and adoption of new advertising solutions. Earlier at Meta, Amit led global marketing in Publisher Ad Tech, spearheading adoption of LiveRail and Audience Network. He was also part of LiveRail’s executive team, playing a key role in scaling the startup to its acquisition by Meta in 2014. In his early career, Amit held senior marketing roles at several companies in the online education industry.
Outside of his passion for marketing, Amit enjoys watching and playing sports, exploring wine country, and traveling.
Vicky Chang
VP of Media
Vicky Chang is Tatari’s VP of Media, a pivotal role that helps Tatari advance the future of TV advertising in a more forward-thinking direction. Whether it’s negotiating Tatari’s largest agency deals for both streaming and linear, guiding clients’ campaign development, or influencing industry partners to adopt change, Vicky’s presence is felt across the organization.
Vicky is helping Tatari become a more effective agent of industry change. Her ability to think creatively and embrace challenges has allowed her to influence major players — such as Paramount Global, NBC, and Disney — to sell Programmatic, DR, General, Local, and Upfronts under one roof, as opposed to siloing this inventory across different teams or companies. By promoting a hybrid business model, Vicky has subsequently demonstrated the value of measuring ad performance through data analytics and multiple mediums – ultimately offering Tatari’s clients more comprehensive media plans. Prior to Tatari, Vicky led various media buying teams overseeing multi-million dollar deals and partnerships for brands like Proctor and Gamble, Squarespace, and Chase Bank.