Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.
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Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.
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This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
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We sat down with True Classic at GROW LA to discuss how their brand leverages convergent TV (linear, streaming, and online video) to drive growth.
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Tatari's strategic approach to leveraging AI across its TV advertising tools is a fundamental component of our business model, enabling significant growth and market expansion.
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Our latest update enhances TV ad measurement accuracy by improving device graph data, incorporating stricter filters, and integrating with Vault's Data Clean Room.
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To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.
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Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.
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In recognition of International Women's Day, this blog post shares how a few of the women at Tatari and TheViewPoint #InspireInclusion.
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Walmart's $2.3 billion acquisition of VIZIO catapults the retail giant into the TV landscape, promising a strategic challenge to Amazon's dominance by leveraging access to VIZIO's 18 million TVs.
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